ATL Composites Pty Ltd manufactures and markets epoxy resins and composite panels. The company has traditionally been a major supplier to the boat building industry which contracted significantly in size following the 2008 GFC.
While the business had sufficient diversity to survive the impact of the marine industry decline, ATL’s directors, Nick Cossich and Lorraine Murray decided that they needed to redefine the direction of the business in order to put it back on their target growth path.
“We knew that we had to refocus our marketing”, Lorraine said “but we also knew that whatever we did needed to fit in with an overall plan for the future of the business. Gibsons was recommended to us by QMI Solutions and we began working with them early in 2010.
They did a complete analysis of all aspects of the business and then worked with us to get a clear picture in place of what we needed to do to achieve our growth targets. The plan that we created was then broken down into clearly defined action steps that we are now putting in place.
One of the good things that we found about working with Gibsons is that they could quickly grasp the technical issues involved with our products and markets and how they impacted on our choice of strategy. They were also able to constructively bring our staff into the process and help them understand that we needed to change our direction.
“We are very satisfied with the work that Gibsons has done for us and are happy to recommend them to others.”
Director, ATL Composites
Cable Laying Products Pty Ltd (CLP) is a unique business servicing the needs of contractors and end users who install underground and overhead cables. The company manufactures a range of specialist tools and equipment at its factory in Acacia Ridge and distributes them nationally to an ever growing customer base. It had a long history in Melbourne before re-establishing in Brisbane about 8 years ago and was recently faced with the problem of how to continue to grow and still provide outstanding service to a geographically diverse customer base.
CLP’s Managing Director, Myra Berzins decided to engage Gibsons to assist with a review of the company’s marketing activities. She said, “Although it was specifically our ongoing revenue growth that we wanted to address, Gibsons started by taking us through a short workshop to help us identify any other issues that we were facing and how they would impact on our marketing.
Over the last five years, they have become closely involved with our business as both an advisor and an extra pair of hands to apply to the projects that we identify and prioritise. They have helped us to crystallise our thinking into a concise business plan and to detail the steps that we need to go through in order to implement it.
“Gibsons have provided us with assistance in our marketing and sales, our factory processes, workplace health and safety and administrative processes. They have also overseen a major project to install a new costing system that will provide us with better management controls over our manufacturing operations. I think that one of their strengths has been the ability to work closely with, and gain the trust of, all our key people who now see them as a valuable
Managing Director, Cable Laying Products