Christine Leeson

Christine has more than 25 years’ experience in marketing, business development, public relations and event management across an impressive variety of industries sectors and business models spanning manufacturing, technology, aviation, training and employment, health, hospitality, Government, SME, multi-national publicly listed companies and non-profit organisations.

Christine brings an unusual mix of analytical and creative skills. She has successfully developed and delivered customer-driven marketing and communication strategies for clients and employers leveraging research, analytics, digital marketing and traditional tools and processes.

A “people person”, Christine is an excellent communicator and natural marketer who enjoys helping organisations stay true to their vision while meeting organisational goals. She is excellent at multi-tasking and project managing a variety of marketing activities including events — a natural extension of having grown up in the hospitality industry.

Christine is comfortable working at both a strategic and operational level, making her a flexible member of any team. Christine supports our clients with:

  • monthly marketing project meetings
  • marketing campaign project management
  • customer and market research
  • development of strategic marketing and communications plans
  • development of campaign and marketing collateral
  • digital marketing
  • website content development, management and admin
  • social media marketing
  • direct marketing and e-newsletters
  • public relations (media releases, media management)
  • writing articles and presentations
  • writing and structuring reports
  • CRM management
  • developing processes and procedures
  • marketing staff training.

Michelle Lanceley

Michelle is an experienced marketing professional working with small to medium size business owners to maximise business potential and outcomes through smart marketing strategy & communications. Michelle’s focus is helping businesses work smarter, not harder.

Specialties: Marketing Services & Support, Communications, Content Planning & Writing, Proof-reading/editing, Advertising, Online Marketing & Development, Business to Business (B2B) & Business to Consumer (B2C) Marketing, Social Media Marketing, Public/Media Relations, SEO, Customer Relationship Management (CRM), Digital Strategy and Copywriting.

Angela Newbold

Angela is a not-for-profit specialist having spent a lot of her career working in this sector. As a result, Angela understands the need to be strategic with marketing spend, and how to be creative to ensure an organisation’s communication messages are appropriately targeted and relayed. She holds a Business and Marketing degree, and a Professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing. She has over a decade of experience supporting a range of organisations – national and international – with their marketing and communication needs.

Angela is highly organised and structured in her approach to work, which has positioned her well for her roles in the management of projects to time and budget, and in the management of a marketing team with previous companies. She is openly an advocate of Microsoft Excel as her go-to tool for the management of her work and projects. She has used this to good effect in her roles within fundraising teams in the past, supporting a number of cost-saving and income generation efforts.

In addition to working in the not-for-profit sector, Angela has experience working for an international steel company, council, construction, and the sports and health industry.  She credits her career highlights as writing the successful marketing and communications plan for a multi-million dollar bid for a former company to manage a council-owned health and fitness centre. Additionally, she cites the development of a marketing function that she set up in a previous role. This included the creation of a new brand, website, CRM system, online database and a number of stakeholder communication platforms and materials.

Angela is personable and easy to work with, prioritising developing successful relationships with clients and being responsive to communications. As a Marketing Consultant with Gibsons, Angela uses her experience to assist Senior Consultants to best support clients with their strategic and tactical marketing endeavours.

Emiliano Giovannoni

Emiliano has over fifteen years of digital marketing management experience working for Australian and international organisations ranging from ASX and NASDAQ listed multinationals – to VC-funded digital start-ups in the United Kingdom, Europe and Singapore. He has extensive experience in marketing campaign production with a heavy focus on digital channels including EDM, SEM, marketing automation/CRM to drive revenue growth, deepen market-share and foster client engagement in highly competitive market sectors including consumer finance, web and SaaS services and e-commerce retail. This is combined with a strong theoretical foundation of strategic marketing principles following many years of formal marketing studies including the Advanced Strategic Marketing Executive program at UQ University of Queensland Business School and most recently a course in Digital Transformation/Strategy from the online learning initiative (KTHx) of the Royal Institute of Technology, Stockholm.

Emiliano’s credentials include:

  • Australian Marketing Institute Associate Fellow & Certified Practicing Marketer (AFAMI CPM)
  • Author of ‘Digital Marketing Planning’ available at Amazon and other bookstores
  • Mentor at UQ University BEL Career Mentoring Program
  • Judging panelist for the yearly AMI Marketing Awards

Emiliano is also the author of ‘Digital Marketing Planning’ available on Amazon.