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Lorraine Murray


Lorraine Murray

ATL Composites Pty Ltd manufactures and markets epoxy resins and composite panels. The company has traditionally been a major supplier to the boat building industry which contracted significantly in size following the 2008 GFC.
While the business had sufficient diversity to survive the impact of the marine industry decline, ATL’s directors, Nick Cossich and Lorraine Murray decided that they needed to redefine the direction of the business in order to put it back on their target growth path.

“We knew that we had to refocus our marketing”, Lorraine said “but we also knew that whatever we did needed to fit in with an overall plan for the future of the business. Gibsons was recommended to us by QMI Solutions and we began working with them early in 2010.

They did a complete analysis of all aspects of the business and then worked with us to get a clear picture in place of what we needed to do to achieve our growth targets. The plan that we created was then broken down into clearly defined action steps that we are now putting in place.

One of the good things that we found about working with Gibsons is that they could quickly grasp the technical issues involved with our products and markets and how they impacted on our choice of strategy. They were also able to constructively bring our staff into the process and help them understand that we needed to change our direction.

“We are very satisfied with the work that Gibsons has done for us and are happy to recommend them to others.”

Lorraine Murray
Director, ATL Composites