Leveraging Sales and Marketing for Your Business Success
Ever heard of a little brand called Apple? Or perhaps Coca-Cola? Ikea? The world is full of brands, from well known to little known and everything in between.
The way an image or feeling immediately springs to mind when you think of a leading brand is down to one thing: the causative effect of marketing and sales.
Marketing and sales go hand in hand, like a computer and computer monitor. Without the computer, the monitor is useless, and vice versa.
Sales, marketing and branding are different, yet intertwined, tools.
Branding is what your company believes in, why it exists, and how people feel about your business, services and products.
Marketing is the suite of strategies you use to build awareness of and demand for your products and services: what lets your target market know you exist.
And Sales answers demand in the market by developing and building relationships with customers, generating trust, and converting leads into customers. It is the sales function that turns potential revenue into actual revenue.
At their absolute core, the purpose of all three is to increase revenue by bringing together customers and businesses to form long lasting relationships that benefit both parties.
One thing is for sure: without marketing and sales, you don’t have a business. You may have an idea or even a product that people know of, but this is unlikely to develop into a successful business unless your sales and marketing are functioning well.
Marketing and sales play critical roles within every business, in every market sector, and in every market location. Whether you like it or not, embracing marketing and sales is essential for business success. By understanding how to use these powerful tools, you will be in a position to better promote your business, build stronger customer relationships and become a more significant player in the marketplace.
Truly successful organisations know that consistent growth isn’t achieved by focusing purely on marketing, or purely on sales. To be heard by todays informed consumers who are armed with information and choices, marketing and sales must not just exist in your business – they must leverage each other. It is only when they work in harmony, built on a foundation of strong relationships and deployed together, that you will see great results for your business.
Next in the series: How to turn sales strategies into powerful weapons for your business.
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