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Paul Dignam


Paul Dignam

Specialises in developing business strategy.

Paul has a Diploma of Civil Engineering, Graduate Diploma of Management and Cert IV Assessment & Workplace Training. He is a member of the Australian Institute of Company Directors and the Institute of Management Consultants and is a director of Gibsons.

After qualifying as a civil engineer he began work in the civil construction industry in 1972. He moved from there to a position providing engineering support to the marketing department of Alcoa of Australia, completed a Graduate Diploma of Management and then went on into sales of aluminium products.

From there he moved into marketing management roles with ACI Fibreglass and developed ACI’s market share for fibreglass insulation in industrial applications including power stations, chemical plants and high rise airconditioning installations. His time with ACI included two years in the Philippines with responsibility for the domestic and export marketing of fibreglass manufactured in a plant located just south of Manila.

On returning to Australia, he joined ARC as Marketing Manager Victoria with responsibility for their fencing and rural products. In 1984, he moved to Queensland with ARC as Operations Manager where he controlled the marketing, sales and engineering functions as well as regional depots.

Between 1985 and 1988, Paul worked with Pacific Dunlop’s Distribution Division, initially as Marketing Manager of Dunlop IBC – a company that had been a Queensland icon for over 100 years. He was involved with a significant restructuring of the business that saw it change from a retailer of a variety of products as diverse as building supplies, pool pumps and tyres, to a sharply focused trade supplier of engineering products. When Pacific Dunlop acquired the assets of Hoey Fry, Paul was appointed manager, restructured the business and built its revenue up from $2million to $8million pa in 2 years.

Following his years with Pacific Dunlop, Paul had his first exposure to consulting when he established Industrial Marketing Services to provide marketing research, strategy and promotion advice to companies with industrial and technical products. He undertook a major project with SEQEB to assess the feasibility of fast tracking the development of the domestic airconditioning market in South East Queensland. Some of his other assignments were with Comalco to evaluate the effectiveness of their promotion material; Kelwin Carpets to review their sales structure; and Sheraton Hotels to research their effectiveness in positioning themselves with the business market.

In 1990 he joined Century Yuasa Batteries Pty Ltd and was involved with the establishment of its Industrial Battery Division, firstly as Marketing Manager and then as General Manager. The business grew very profitably over a 10 year period from a turnover of $7million pa to $48million pa. Paul was responsible for establishing an export marketing presence for Century in South East Asia and oversaw its development from being a supplier of industrial batteries to being a supplier of DC power systems, complete with installation and service capability. For a large part of that time, he was also actively involved with the Australian Industry Group as a Queensland Councillor, Vice President and member of the National Executive

Since mid 2004, he has been applying his 30 years of experience in industry back into the consulting arena. He specialises in providing practical advice from both the strategic and operational perspectives, to government and private organisations. His assignments have included developing strategic plans and systems development advice to a range of industrial and commercial businesses; mentoring business owners in managing organisation change and culture development; marketing advice to companies ranging from consulting engineers to importers of industrial products; feasibility studies and business cases; regional industry audits and action plans; and general business development and management advice to a number of SME’s. He also regularly provides advice to small and medium businesses through the Qld Department of Employment, Economic Development & Innovation’s Mentoring for Growth Program.