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Marketing Strategy and Objectives

Business Marketing Strategy Statement Once the analysis part of your business marketing strategy planning is complete, the key requirement is to articulate your overall marketing strategy. In other words, what is the overall marketing direction that will be taken in order to reach your business goals? Most importantly, the strategy statement will take into account … Continue reading Marketing Strategy and Objectives

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Running an Effective Toolbox Meeting – Part 3

To finish off our ‘Running an Effective Toolbox Meeting’ series, we provide some practical tips and ground rules to keep in mind when conducting a toolbox meeting. With a little preparation, the right attitude, a simple process to follow and a bit of practice, business managers/supervisors can run effective toolbox meetings that produce useful results, … Continue reading Running an Effective Toolbox Meeting – Part 3

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Market Research Techniques for B2B Marketers

Two useful market research techniques for B2B marketers are provided below. Win / Loss Analysis The Win / Loss Analysis is a very simple but powerful research technique developed by Research By Design – download a full description from their website www.researchbydesign.com.au All that is needed is to have follow-up conversations with customers who have … Continue reading Market Research Techniques for B2B Marketers

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