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Business Growth Opportunities

How Do You Evaluate Business Growth Opportunities? It is useful to have a means of grouping and assessing the growth opportunities that are available for your business. There are four overarching business growth strategies to consider, as shown in the Anshoff matrix diagram [1]. The matrix considers existing products and new products as well as … Continue reading Business Growth Opportunities

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Market Segmentation: B2B Marketing

Why is Segmenting Your Market Useful? In most cases, it is useful to analyse your market to see if it divides into groups or segments that have like needs. You may find that the requirements one segment has for your product or service are different to those of another. Then, based on the market segmentation … Continue reading Market Segmentation: B2B Marketing

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Running an Effective Toolbox Meeting – Part 2

Part 1 of the Running an Effective Toolbox Meeting introduced the idea of what a toolbox meeting is and how this kind of informal staff meeting can both help in the day-to-day operations of your business operations and with the challenges of managing your human resources. It also covered the nuts and bolts of why … Continue reading Running an Effective Toolbox Meeting – Part 2

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